We get asked to trial a lot of new products at the JFH Headquarters. It’s great being able to try them out on different hair types, compare the results we’ve achieved and share our pick of the best. What’s rare however is finding a collection that we all unilaterally love …….. until now.
Color WOW is one of the latest range of products to come to our attention and though I probably shouldn’t admit this, we’ve been snapping our favourites up before the stock has even made it onto the shelves. This collection really packs a punch - not just because of the products’ results-driven formulas and sleek, stylish packaging but for their affordable price point too.
Whilst most hair care companies farm out their product development, Color WOW keeps product formulation within the building under the watchful eye of renowned biochemist, Dr Joseph Cincotta and founder, Gail Federici.
Gail has accumulated over 40 years’ experience in hair care and won countless awards for producing some of the beauty industry’s most innovative products, including the first ever anti-frizz product Frizz Ease, which she developed whilst at the helm of John Frieda Hair Care.
Fast forward to current day, and Gail is now blazing the trail to find solutions to hair care problems that have previously remained unaddressed or, when bringing a product to market that already exists, ensuring it outperforms all others of its type. A tall order in the hair care industry!
The results have been outstanding, Color WOW already winning a number of awards as they continue to expand their collection.
Here’s just a few of the company’s ‘greatest hits’ so far, combined with a few of our personal favourites:
Dream Coat Supernatural Spray £25 (200 ml), £12.50 (50 ml)
*Sheerluxe Beauty Awards Winner, 2023, Rated 5 stars by customers in over 18,000 reviews
· Groundbreaking humidity-blocking technology stops moisture from wrecking your style, even in the most humid conditions
· Ultra-light spray with advanced anti-frizz formula, that leaves hair looking super glossy and ultra smooth
· Great VFM, the results last through 3 – 4 shampoos
· Suitable for all hair types; including coloured, keratin-treated and extensions
Xtra Large Bombshell Volumizer £23 (195 ml), £10 (50 ml)
*Best of Beauty Award Winner, Allure 2023
· Free from the alcohol, salt and drying resins you would normally associate with this kind of product, Xtra Large Bombshell contains non-drying technology to instantly thicken hair
· Innovative, light, frothy formula for weightless, non-dulling volume that lasts for days
· Offers long-lasting heat protection for super healthy hair
Money Mist £25.95 (150 ml)
· A luxury, light, leave-in conditioner that moisturises and defrizzes to provide stronger, glossier hair with a silky texture
· Powerful detangler to reduce breakage
· Strengthens individual strands to support healthy hair growth
· Ultralight and won’t weigh hair down so is suitable for all hair types
· Acts as both a heat protectant and UV protectant so perfect for taking on those trips away!
Style on Steroids Color-Safe Texturizing Spray £26.50 (262 ml)
· Provides instantly big hair with long-lasting style memory
· Moisturising texture that works without drying or glueing the strands together so hair is never sticky or stiff
· Contains transparent texturisers that don’t cloud or dull the colour unlike similar products
· Offers powerful heat protection
We can’t wait to see what new lines Color WOW will be adding to their collection in the future but rest assured, when we find one we like, you’ll be the first to know!
Joseph Ferraro Hair (JFH) Ltd is a team of professional stylists that deliver exceptional hairdressing services for the individual. For further information or advice on our range of products, please email enquiries@josephferraroonline.co.uk