Hybrid cosmetics have become one of the major beauty trends in recent years.
The concept behind these innovative formulas involves integrating a combination of active skincare ingredients into makeup products, so that they are able to provide additional benefits rather than just having a facial enhancement role.
The idea has proved extremely popular, not just for the time-saving benefits these products offer but also the fact that one hybrid formula can replace the use of two or even three items during a standard beauty routine. Not a bad option when you consider value for money.
More recently the trend has also begun to expand into the hair industry, giving rise to a new generation of products that have the ability to offer dual benefits.
The Authentic Beauty Concept (ABC) ‘Beyond Hair Range’ is a high-performing hybrid collection that offers the chance for body and soul to reconnect. These inventive products go beyond just hair to offer a moment of wellbeing combined with a sensorial ‘spa at home’ experience.
The range contains a blend of adaptogens – biologically active plant-based ingredients that have been used in traditional Chinese medicine for centuries. These herbs, roots and mushrooms are believed to help support the body to adapt to emotionally challenging and stressful situations, including those caused by:
- Environmental factors such as heat, cold, noise, biological and chemical pollutants
- Psychological factors including anxiety and depression
- High physical stress from competitive sport and intense training
Growing research has shown that adaptogens can help the body to regulate itself in many ways, including improving mood, balancing hormones, fighting fatigue and boosting the immune system.
Inspired by a community that believes in creating a truly holistic approach to beauty, ABC’s ‘Beyond Hair Range’ will certainly not disappoint.
Authentic Beauty Concept Sensorial Cream Scrub
A product unique in its concept, texture and ingredients, Authentic Beauty Concept Sensorial Cream Scrub is a gentle exfoliator suitable for use on the scalp, body and face.
Lightweight and creamy in texture, this product does not have the usual harsh texture of a scrub. It contains natural plant-based exfoliators, including apricot kernels, chia and walnut shell particles, that balance the moisture level of the skin and scalp to leave it feeling deeply cleansed.
Unlike most scalp scrubs, this product is really easy to wash out and free from silicones and artificial colourants. It is suitable for all hair types and can help to remove the impurities and residues that may be left behind following a colouring process.
With a mood enhancing cotton folia fragrance, this sensuous scrub can be combined with dry body brushing to help increase blood circulation and remove toxins, as part of your general body exfoliation routine.
Authentic Beauty Concept Sensorial Cream Scrub £41.00
Authentic Beauty Concept Enhancing Water
A leave-in spray mist that deeply moisturises hair and skin, Authentic Beauty Concept Enhancing Water is the perfect combination of super lightweight hydration and refreshingly light scent.
This instantly hydrating spray quickly evaporates after applying to reveal glowing skin and shiny healthy-looking hair. Combining the scents of lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate accents of freesia petal, ABC’s Enhancing Water evokes an incredibly fresh, natural and luxurious aroma that’ll leave you feeling wonderful.
Suitable for all hair types.
Authentic Beauty Concept Enhancing Water £28.50
Authentic Beauty Concept - Hand & Hair Light Cream
Authentic Beauty Concept’s Hand & Hair Light Cream has a barely-there texture that nourishes and protects both skin and hair.
Extremely hydrating, this natural cream absorbs instantly, leaving skin free of any sense of stickiness.
Suitable for all hair types, it can also be used on either damp hair (pre-styling) to create a feeling of smoothness or dry hair (after styling) as a finishing cream to add shine.
A unique hybrid option, the ABC Hand & Hair light cream contains Bakuchiol, a plant-based alternative to retinol that helps to stimulate cell turnover, smooth fine lines/wrinkles and improve skin tone and texture. An antioxidant, it can also provide a level of protection from free-radical damage but without the drying side effects more commonly associated with retinoid products.
Hand & Hair Light Cream also contains carrageenan moss (also known as Irish sea moss and a species of red algae), willow bark extract and coconut oil.
Free from parabens and silicones, Hand & Hair Light cream is registered by the Vegan Society, is colour safe, cruelty free and PETA approved.
Authentic Beauty Concept - Hand & Hair Light Cream £25
Authentic Beauty Concept Eau De Toilette
This pure, fresh and feminine fragrance for skin and hair features a generous bouquet of white peony, luminous rose, freesia and cottony powdery violet over a soft background of creamy musks and soft woods.
A subtle and light scent, ABC’s Eau de Toilette enhances rather than masks to complement your own individual scent and character.
Registered with the Vegan Society, the fragrance is bottled in a 25% recycled glass flacon and is free from silicones, mineral oil and parabens.
As with all Authentic Beauty Concept products, it is colour safe, PETA approved, cruelty free and vegan.
Authentic Beauty Concept Eau De Toilette £55
In an era that is starting to embrace the idea of more moderate and thoughtful consumption, the Authentic Beauty Concept ‘Beyond Hair Range’ provides an ideal opportunity to declutter shelves and avoid the accumulation of unnecessary products. As an added bonus it also offers a true ‘spa at home’ experience through refreshing fragrances and sensorial textures that will delight.
Undoubtedly, there will be further additions to the collection in the future. We can’t wait to see what’s coming next!
For further information on any Authentic Beauty Concept products, please email enquiries@josephferraroonline.co.uk